The following privacy policy informs you of our policies regarding the collection, use, and disclosure of the personal information we receive from the users of our website.
What non-personally identifiable information do we collect?
Like many other website operators, we collect information that your browser sends whenever you visit our website (“log data”). This log data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages and other statistics.
Our website uses Google Analytics, a web analytics service provided by Google LLC, to collect log data. Google Analytics uses cookies, which are text files placed on your computer, to help us analyze how users use our website. We use this information to keep track of your preferences, personalize your experience, and improve our website. To opt out of Analytics for the web, visit the Google Analytics opt-out page. To learn more, read “How Google uses data when you use our partners’ sites or apps.”
This Site is affiliated with Raptive, LLC (“Raptive”) for the purposes of placing advertising on our website. Raptive uses standard and widely-available tools for the placement and serving of ads, including those provided by Google, Inc. and its affiliates. We publish interest-based advertisements on our website; that is, ads that are tailored to reflect your interests. To learn more about Raptive’s data usage, click here.
To help understand your interests, Raptive, Google and our other advertising partners will track your behavior on our website and on other websites across the Internet using cookies.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
By using this Site, you consent to the use of such cookies and the sharing of data captured by such cookies with Raptive, Google, and our other third-party partners. You can view, delete or add interest categories associated with your browser by visiting: Google Ads Settings. You can also opt-out of the network cookie using those settings or using the Network Advertising Initiative’s multi-cookie opt-out mechanism at: Network Advertising Initiative Opt-Out. However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained.
For European Economic Area Residents
If you reside in a country within the European Economic Area (EEA), under the GDPR and applicable data protection laws, you have rights including, but not limited to, accessing your personal data, requesting its erasure, and/or restricting its further processing. To exercise these rights, including accessing or deleting your personal data maintained by us or Raptive related to advertising on the Site, please contact us at [email protected] and Raptive at [email protected]. To view a list of our advertising partners or manage which partners track your behavior using cookies, click the “Update Privacy Preferences” link at the bottom of the site (available in the EU).
For California Residents
Under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to opt-out of the “sale” of their personal information to third parties, including for advertising purposes. Sharing information with Raptive for advertising purposes may be considered a “sale.” To opt-out, click the “Update Privacy Preferences” link provided in the footer of this page. You also have the right to request information about the categories of personal information shared and the categories of third parties to whom the information was disclosed. To make such a request, please contact Raptive at [email protected].
Please note that while we do not share your name, contact information, or other directly identifiable information, we do share non-personally identifiable information with third parties, including supply-side platforms, programmatic advertising exchanges, and demand-side platforms for advertising purposes. This may include aggregated or anonymized data that does not directly identify you.
What personally identifiable information do we collect?
While using our website, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include but is not limited to, your name, email address, photo, postal address and phone number.
We use ConvertKit, a service operated by ConvertKit LLC, to collect email addresses and to create, send, and track email promotions. We collect this personally identifiable information when you subscribe to our newsletter, purchase a product from our shop, or sign up for one of our fitness challenges. We use this information to send you periodic emails, promotions, and updates. Every email contains a link for you to opt-out and unsubscribe from our newsletter. You can read ConvertKit’s privacy policy to learn more.
When you sign up to one of our Fitness Challenges, you may be asked to share personally identifiable information. By participating, you consent to us sharing that information on our website and on our social media platforms. If you wish to opt out at any time, email us at [email protected], and we will honor your request.
When you purchase a product or membership from our Shop you will be asked to share personal data. We strongly believe in both minimizing the data we collect and limiting its use and purpose to deliver the services you purchase or interact with. To easily access, view, update, delete or port your personal data, please sign in to your Account and visit “Account Details”. If you request to delete personal data that is necessary for the products or services you have purchased, the request will be honored only to the extent that the data is no longer required for any services purchased or for our legitimate business purposes, legal, or contractual record-keeping requirements. If you cannot access your Account Settings for any reason, you may also contact us via email at [email protected].
We will not share, sell, or rent your personally identifiable information to outside parties, except for trusted third parties that work with us and agree to keep your information confidential. We may also release your personally identifiable information to comply with the law, in the event of a security breach, or to protect our or others’ rights, safety, or property.
How we secure, store and retain your data
We follow generally accepted industry standards to secure and protect the personal data we collect, both during transmission and once received and stored. This includes using encryption where appropriate.
We retain personal data only for as long as necessary to provide the services you have requested and thereafter for legitimate legal or business purposes. This retention may include:
- Periods mandated by law, contract, or similar obligations applicable to our business operations;
- Preserving, resolving, defending, or enforcing our legal or contractual rights; and
- Maintaining adequate and accurate business and financial records.
We regularly review and update our encryption methods and data retention policies to ensure they meet current industry standards. If you have any questions about the security or retention of your personal data, please contact us at [email protected].
Third party links
We may occasionally include links to third-party websites on our site. Please be aware that these third-party sites have their own privacy policies and practices. We do not control, endorse, or take responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit to understand how your personal information will be handled. Visiting these sites is at your own risk, and we are not liable for any issues that may arise from their use.
Privacy of children
We do not knowingly collect personally identifiable information from children under 18 years of age. We comply with all applicable child privacy laws and regulations to ensure the protection of minors. If we become aware that we have inadvertently collected personal data from a child under 18, we will take steps to promptly delete that information.
Changes to our privacy policy
We may update our privacy policy from time to time. Any changes will be posted on this page. We encourage you to review our privacy policy periodically to stay informed about any updates.
Your consent
By using our website, you consent to our privacy policy.
Contact
If you have any questions, please email us at [email protected].
Last updated: September 8, 2024